Country Spotlight: Ethiopia

Images courtesy of Hub Africa Fashion Week. 

Images courtesy of Hub Africa Fashion Week

Fikirte Addis

Fikirte Addis

Traditional hand woven cotton clothing has been central to Ethiopian style for centuries, but now mainly dominates the rural areas or special occasions. Young designers are recognising the need to transform their cultural cotton heritage into modern, casual clothes that appeal to both today’s Ethiopian and international woman. 

Ethiopian supermodel Liya Kebede launched ‘Lemlem’ in 2007 to increase demand for the traditionally hand spun and embroidered cotton cloth.

Similarly Mafi (Mahlet Afework) and Fikirte Addis use traditional Ethiopian traditional fabric to create everyday, luxurious clothes, both due to show at New York’s African Fashion Week in July