Last night we were invited down to the launch party of ÒKUN Beachwear to check out their new SS13 'Independence' collection. They describe it as "infused with the confident and carefree pan-African spirit of the 60s & 70s and features heritage Congolese Kuba and Ghanaian Adinkra motifs filtered through a lens of contemporary design." We just think its awesome. We also love that they are aiming towards producing on the continent, working with ethical fashion initiatives that provide education, employment or skills enhancement.
It was a really fun evening, they made a little beach, postcards and even ÒKUN passports complete with a photo booth to get your passport picture taken. They are also a smart bunch at ÒKUN, plying us with food from one of our favourite Ghanaian spots Jollof Pot, and surrounding us with plenty of beautiful men in small shorts.
You can check them out this weekend (Fri 19th -Sun 21st April) at their beach shop on 10a Blandford St, W1. After that we hear the brand will also be available to buy online (£80-£100) and from May at the fantastic Wolf and Badger store in Notting Hill, joining another African brand Enzi shoes. Speaking of shoes, last time we saw ÒKUN founder Bola Marquis he was telling us about the shoe collection they were working on, so it was great to see them all finally done and dusted- don't they look like the perfect shoes for beach strolling?
ÒKUN also means 'ocean' in Yoruba, so it's no surprise that their lookbook is so gorgeous. If only Harry Potter was real, we'd apparate into these pictures right now- there's even two little chairs sitting there waiting for us.