Competition: Take Your African Fashion Brand Global

Are you a talented fashion and/or accessory designer from the African continent? 

Have you established a fashion business with experience showcasing internationally?

Do you dream of building your international brand that values & commits to high quality artisanship? 

Then get excited because the ITC Ethical Fashion Initiative is bringing back their African Design Competition for the second year to support designers to build their experience and participation in renowned international fashion industry platforms in partnership with Vogue Italia. The aim of the game is to mentor emerging African fashion designers by connecting them with international fashion buyers and press to promote trade, which is why Styled By Africa has been a support of the initiative since it launched in 2013. 

We're even proof that it works. Earlier this year we travelled to Milan with EFI to scout some of the Ghanaian brands they brought to showcase. We ended up stocking AAKS handbags on SHOP SBA and working with Ameyo when we styled Miss Universe Ghana in August. We also wrote a blog post about our Milan trip which was spotted by African Fashion consultant Ola Shobowale which led to AAKS being invited to showcase at London's Africa Utopia runway in September to rave reviews. 

On a recent trip to Accra we visited their production hub where they are working with local designers to produce their collections at the quantity and quality that is needed to export to the international market. 

A year later, the EFI are looking for the next rising stars to follow in the footsteps of AAKS and Ameyo and other African brands who have participated including Christie Brown, Duaba Serwa, Kiki Clothing, Lisa Folawiyo, Mina Evans, MO SAIQUE, Sophie Zinga & Studio 189. Through the Ethical Fashion Initiative, these designers were able to participate in prestigious fashion events such as Altaroma, IED Moda, Vogue Talents, Vogue Fashion’s Night Out.

Sophie Nzinga stated about her experience: "I am grateful to have collaborated with EFI and to have the opportunity to present my S/S 15 collection at Vogue Talents in the presence of the fashion industry's key protagonists. These are the types of collaborations and initiatives which will be fundamental in revolutionizing the vastly growing African fashion industry." 

So if you believe that you have the skills, potential and passion to expand your business while creating jobs and more demand for African luxury products, then you have until January 5th 2015 to apply. You never know you might even end up joining AAKS on the SBA store!

Applications should include: a completed Designer Profile form, a designer CV (PDF format only) and 8 photos of your recent work (professionally photographed). These documents should be sent over email as a zipped folder attachment to:


Twitter: @_ethicalfashion Instagram: @ethicalfashion 

Feel free to get in touch with us too if you have any queries about what we've been up to with the EFI so far on